Part 22 of The Do’s and Don’ts of Storytelling According to Marvel
There’s little in this cosmos that writers want more than our readers’ love and respect. We want them to buy our stories, love our stories, tell their friends about our stories, buy more stories, support us in style for the rest of our lives, and acclaim our words far after.
But when it comes to figuring out how to earn your audience’s loyalty, you’ve likely noticed you’re on the receiving end of much confusing and conflicting advice. Some say you have to write to your audience, with a precision-point awareness of what it is they want. Others say you just have to write a good story, and your audience will follow anywhere you lead. Some say it’s about pacing and full-fledged development of character motivations. Others say it’s about proper setup and payoff of reader expectations.
In an era of pervasively disappointing stories and ever-waning audience attention spans, it can be difficult to find stories that offer solid examples of what it means to earn your audience’s loyalty—much less how to actually do it. One of the major and, at the moment, most obvious exceptions is the Marvel Cinematic Universe. As it closes out its expansively ambitious 22-movie mega-arc, it feels only appropriate that we complete our series “The Do’s and Don’ts of Storytelling According to Marvel” by addressing some of the reasons behind its well-earned success.