Advice From Jack Sparrow On Building Emotional Connections With Readers by Lisa Hall-Wilson - Canada
Captain Jack Sparrow, love him or hate him, most people FEEL something for the irrascible pirate. What can Jack Sparrow teach us about creating emotional connections with readers? Lots. Savvy?
There are many posts out there on the interwebz for writers looking for advice on how to create emotional connections with readers, but let’s look at a character many many people love but may not be able to put a finger on why.
Jack Sparrow Is Relateable
When creating a character you want readers to connect with, give them traits that your reader might share. It’s hard to put yourself into a story, into someone’s shoes if you can’t see yourself in any of their character traits or decisions.
Jack is selfish and deceptive and he appears morally bankrupt, so why do we love him? He literally stumbles through life. But we love Jack because we have a lot of things in common with him. No, really – we do.
He prefers to talk his way out of trouble instead of using brute force, even though he has the sword skills to do great injury. He’s intelligent and witty and uses those strengths to his advantage. Jack is immeasurably creative.
“Did everyone see that? Because I will not be doing that again.” Jack Sparrow
Jack is OK with ambiguity. Today’s enemy could be tomorrow’s ally. He’ll steal your rum one day and shake your hand the next. Jack’s morality tends to be situational, but isn’t that also true of our own society where little white lies, no harm no foul, and other such sayings are held as truth. A person might never steal a chocolate bar or clothing from a retail store, but they’ll pirate movies or music or ebooks without thought. The character who always chooses the moral right, who’s never dishonest or corruptible in any way, is hard to relate to.
Jack’s An Ethical Pirate
Your character needs to stand for something. They have to draw a line in the sand — this far and no farther. That line will look different for every character and that line doesn’t have to be one that readers necessarily would choose for themselves, but it’s one they can cheer for. Readers connect emotionally with characters who have a code of ethics they won’t violate–an ethic the reader can cheer for.
Jack is a complicated character and whether he’s good or bad is often up for interpretation. Certainly, he’s no moral paragon, but unlike many other pirates Jack does his best to uphold the Pirate’s code. Jack isn’t a pacifist, but he often steps in and tries to de-escalate an impending conflict (often for self-interested reasons) by suggesting a negotiation. When he does draw his sword, it’s in self-defence.
“Why fight when you can negotiate?”
Let’s not forget that the reason Jack was branded a pirate was because instead of delivering a shipment of slaves, he set them free. Jack, in the end, often chooses the morally right thing to do at his own personal sacrifice, even if he’s doing it for selfish reasons. He rescued his friends from the Kraaken (and the Pearl), he walked away from the fountain of youth, and he helped break the curse of the The Flying Dutchman to free Will Turner.
“Not all treasure is silver and gold, mate.”
Jack Is Always The Underdog
Readers love to cheer on the come-from-behind-kid, the one who succeeds against all odds, the David in a David-and-Goliath story, the nerd fighting against the schoolyard bully. When a character faces overwhelming odds, when they choose to step into a hard thing when they could walk away, readers get behind that. They want the character to win. But let me clear, the odds need to be overwhelming and preferably the stakes are life and death. I don’t mean only literal life and death stakes, but identity-ending, career-suicide, life-is-no-longer-worth-living kind of stakes.
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